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Consumers May Soon Be Able to A 2013 study from GE Capital identified that customers take 79 days on average to research for major purchases, with 80% of research kicking off on the internet. With this in mind, wouldn't it be nice if you - the consumer - could identify during this process what price you want to spend on the item you want to buy? This is the goal of PriceWaiter, an online eCommerce solution that offers a “Name Your Price” button that works on any product page for any website.
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